About Me.

Strategic product leader with 12+ years of experience driving impactful business strategies and delivering value across enterprise, developer, B2B, B2C, and internal users. Demonstrated expertise in defining and executing vision, strategy, and roadmaps for complex products in fast-paced, growth-oriented environments. Adept at fostering deep user empathy through research, insights, and data to solve ambiguous problems and develop focused, scalable solutions. Experienced in collaborating cross-functionally with design/UX, engineering, marketing, sales, and support teams to drive measurable business impact. Passionate about leveraging process and technology to create meaningful change.

Key Accomplishments:

    • Created THD’s first multi-year Online Pro Product Strategy and North Star future vision for Pros; adopted by Senior Leadership resulting in 150% funding increase for FY2025. 

    • Awarded an Orange Spotlight Award from Jordan Broggi, Executive Vice President – Online for strategic vision, stakeholder management, and ability to unify Associates from the stores to the SVP level in a complex problem space (worth ~250B TAM) critical to THD’s future growth.

    • Launched JLL1 Salesforce for a high-value, award-winning domestic LOB with 131 offices, over $40B+ annual portfolio volume, and $33B+ project value currently in progress by integrating its reporting and data hierarchy to the global instance standard, resulting in global forecasting capability and significantly improved collaboration/cross-sell for over 8,000 users.

    • Implemented the first end user data analysis feature set at TrustRadius, uncovering critical insights about the database, retention/engagement, growth limitations, and preparedness for scale in order to cross the chasm in ARR.

    • Awarded Coveo’s 2020 Relevance Innovator Award for unique approach to product management of a client platform and pioneering use of Coveo software to improve customer experience. 

    • NPS reached a new record high 3x in prior 8 quarters.

    • Platform Satisfaction reached new highs 4x in prior 8 quarters. 

    • Logins increased by 35%,Decreased time-to-solution by 50%

    • Community satisfaction increases pushed business NPS from -6 to 35.

    • Increased user registration by 14% YOY.

    • MBA, Revolutionary Leadership – The College of William & Mary, Williamsburg, VA

    • BS, Communication and Public Relations – Boston University, Boston, MA

Reviews.

“I have never met someone who could build a rapport with an entire room so effortlessly. Kasey is able to leverage an intimidating level of insight and focus to solve complex problems while not loosing the ability to gaze into the future to see what is still possible - grounded in the present but always an eye on the horizon.” Former Colleague via LinkedIn

“Her candor, straightforwardness and ruthless pursuit of a solution was greatly valued by the teams she worked with. She is an excellent partner/collaborator who comes prepared with ideas, options based on data and on-the-spot demonstrations of newly created capabilities of the product. Those who got to work with her greatly appreciated her willingness to collaborate and advocate for the right thing even when it was hard. Kasey will be an incredible leader and asset to the next company she works for.” Former Colleague via LinkedIn

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